At Josefinas’ New York flagship, the year started off in the very best way. On January 12, Meika Hollender, Co-Founder of Sustain Natural, gave her voice to the first #ProudToBeAWoman talk of the year.

When she created her business, Meika was certain that she wanted to change the perception of women regarding their bodies and sexuality. The Co-Founder of Sustain Natural believes that birth control methods don’t have to be associated with biases nor contain components that are toxic to a woman’s body. Did you know most condoms have cancerous chemical components called nitrosamines? Neither did we…

Protecting the environment, betting on fair trade, removing taboos and defending women’s health, Sustain Natural is more than just a business – it’s a movement.

(Re)watch the inspiring talk with Meika here.